Siemens’ Lynette Jackson on Moving Content Beyond Relevance Toward Value

Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context. “To build trust, you need to think about the value of your content and making it accessible,” Lynette says.  If you are …

Continue reading "Siemens’ Lynette Jackson on Moving Content Beyond Relevance Toward Value"