The TrustMakers

Jackeline Stewart-Hawkins, EVP and Head of Multicultural Communications at Edelman, sits down with Janet Murguía, President and CEO of UnidosUS, to explore the findings from the latest 2022 Edelman Trust Barometer Special Report: Business and Racial Justice in America. Janet and Jackeline talk about why Americans’ fears over racism surged, the importance of discussing systematic … Continue reading "Janet Murguía on Fostering an Inclusive Workforce"

Becky Frankiewicz, Chief Commercial Officer and President, North America, of ManpowerGroup joins the Edelman Trust Institute’s Justin Blake at the World Economic Forum’s Annual Meeting in Davos to talk about the rise of the empowered workforce, unleashing human potential through upskilling, and the importance of companies living, and acting on, their values. “If we don’t … Continue reading "Davos Special Part 3: Becky Frankiewicz on the ‘Rise of the Empowered Workforce’"

CNN International Anchor and Correspondent, Richard Quest, sits down with the Edelman Trust Institute’s Justin Blake on the ground at Davos for a vivacious conversation from the evolution of the World Economic Forum’s Annual Meeting to the importance of CEOs leading with integrity. “The problem with most CEOs is they’re scared of their own shadow. … Continue reading "Davos Special Part 2: Richard Quest on Leading With Integrity"

Historian, Adam Tooze joins the Edelman Trust Institute’s Justin Blake on the ground at Davos to discuss this year’s Annual Meeting of the World Economic Forum. Adam lays out the largest challenges facing today’s business leaders and how it aligns with the ethos of Davos. “If you’re running a big corporation in a diverse society, … Continue reading "Davos Special Part 1: Adam Tooze on the Ethos of Davos"

Cadillac’s Chief Marketing Officer, Melissa Grady Dias, sits down with Edelman’s Yannis Kotziagkiaouridis to talk about how she measures trust in one of the world’s most iconic automobile brands. “Emotion is so important to us…driving emotional demand for our brand,” she says.

LinkedIn Chief Marketing and Communications Officer Mel Selcher sits down with Edelman’s Global Chief Brand Officer, Jackie Cooper, to unpack why LinkedIn is an outlier when it comes to trust in social media. “We’re deeply, deeply committed to creating that place for safe, trusted and professional conversations,” Selcher said. “We have built the company with … Continue reading "Rethinking Trust in Social Media with LinkedIn’s Melissa Selcher"

Co-host of the popular podcast “Brown Table Talk” and Head of Inclusion, Equity and Impact at Carta, Mita Mallick joins the TrustMakers to talk with Edelman’s Smita Reddy about the power of inclusive storytelling in building brand trust. “Our relationships with brands are like our relationships with each other…how are you going to rebuild the … Continue reading "Harnessing Trust Through Inclusion with Mita Mallick"

Health economist, consultant and blogger Jane Sarasohn-Kahn helps unpack the findings from our recently launched Trust Barometer Special Report: Trust and Health in conversation with Edelman’s Chief Strategist of Health Practice, Lynn Hanessian. “Every company has to be a health company,” Sarasohn-Kahn says of the role employers can play in providing quality health information and … Continue reading "Building Trust in Health with Jane Sarasohn-Kahn"

OkCupid Chief Marketing Officer Melissa Hobley has been credited with turning around a languishing brand in her nearly five-year tenure at the dating app, in part by fully embracing inclusivity. “The first part of the comeback was getting your attention and doing that in a bold way,” she says in conversation with Jackie Cooper, Edelman’s … Continue reading "Building Brand Trust with OkCupid CMO Melissa Hobley"

“The headline here is that lost trust can be regained,” says Sandra Sucher, Professor of Management Practice at Harvard Business School. In conversation with Edelman Trust Institute Executive Director Justin Blake, Sucher unpacks the 2022 Trust Barometer, sheds light on her latest findings and makes clear that trust – at the personal or corporate level … Continue reading "Sandra Sucher on How Companies Build, Lose and Regain Trust"