The TrustMakers

Magdalena Skipper, Editor in Chief of Nature, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss the state of trust in science. She gives insights on combatting misinformation and on the 2024 Edelman Trust Barometer Special Report: Trust and Health. “When science comes under fire, it should be down to each one … Continue reading "Nature’s Magdalena Skipper on Standing Up for Science"

Lynette Jackson, Chief Communications Officer at Siemens, sits down with Joe Kingsbury, Global Chair of Edelman Business Marketing, to discuss the value of thought leadership in building trust, especially in a B2B context. “To build trust, you need to think about the value of your content and making it accessible,” Lynette says.  If you are … Continue reading "Siemens’ Lynette Jackson on Moving Content Beyond Relevance Toward Value"

 Jaclyn Ruelle, Vice President and Head of Brand at Papa Johns, joins Smita Reddy, Global Client Leader at Edelman, to discuss evolving the legacy quick-service pizza restaurant’s brand to be culturally relevant to new and existing customers. “Every single day is not going to be pizza day, so how do we show up in ways … Continue reading "Papa Johns’ Jaclyn Ruelle on Innovating a Beloved Food Brand"

Jordana Barish, Allegra’s North American Zone Head, sits down with Justin Westcott,  Global Technology Chair of Edelman (a DJE company), for a conversation at South by Southwest (SXSW). They discuss how the trusted health brand is helping allergy sufferers through a new tool called Allegra Airways, which launched at SXSW. “To build trust with our consumers … Continue reading "Allegra’s Jordana Barish on Developing a Trusted Tech Tool"

Edelman’s Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand’s social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok. “On social, you have three seconds to make an impact and in order to do that you have to get people … Continue reading "Duolingo’s Katherine Chan on Making the Brand a TikTok Phenomenon"

Harvard Business School professors Sandra Sucher and Peter Tufano and the Edelman Trust Institute’s Head of Research David Bersoff discuss their new article in Harvard Business Review with Justin Blake, Executive Director of the Edelman Trust Institute The piece gives guidance to business leaders on navigating contentious societal issues amid widespread polarization. “The pressure being … Continue reading "Experts on How Businesses Should Speak Out Amid Controversy"

Ad Council VP Group Campaign Director Jenn Walters joins Edelman’s Global Chair of Food and Beverage Smita Reddy to take listeners inside of some of the organization’s most impactful campaigns – from Smokey Bear to Love Has No Labels. She discusses what it takes for Ad Council to change hearts and minds on important societal … Continue reading "Inside Ad Council’s Most Impactful Campaigns with Jenn Walters"

Bronwen Maddox, CEO of Chatham House, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Bronwen and Justin discuss government regulation of innovations, the drop in institutional trust in the U.K., and the use of Chatham House Rule in meetings … Continue reading "Davos Special Part 3: Chatham House’s Bronwen Maddox on Opportunities for Innovation Amid Geopolitical Tension"

Ina Fried, Chief Technology Correspondent at Axios, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Ina and Justin discuss the responsibilities companies have when rolling out AI, the need for regulating new innovations, and the history of addressing … Continue reading "Davos Special Part 2: Axios’ Ina Fried on Responsible Adoption of AI"

Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications and Chief Communications Officer, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Jonathan and Justin discuss the risks and opportunities around Artificial Intelligence and how IBM is building … Continue reading "Davos Special Part 1: IBM’s Jonathan Adashek on AI Taking Center Stage at WEF Annual Meeting"