The TrustMakers

Follow behind the scenes as Edelman’s Smita Reddy talks with Klondike’s Tracy Shepard-Rashkin about the ice cream discontinuation that shook the internet, and how the brand decided to respond. “Brands like Klondike have to discontinue products all the time. Flavors come and flavors go usually without much muss and fuss. We knew Choco Taco would be … Continue reading "The TrustMakers Special: The Story Behind Choco Taco’s Final Act"

Hillary Hoffower, Success Editor at Fortune, joins Edelman’s Jackie Cooper to talk about the defining differences between Gen Z and Millennials, why there’s more to Gen Z than Tik Tok, and how younger generations are shaking up the workplace. “At the end of the day, Gen Z wants a personalized career experience. They want to … Continue reading "Fortune’s Hillary Hoffower on What Makes Gen Z Tik (Tok)"

The Edelman Trust Institute’s Justin Blake sits down for a wide-ranging conversation with Dr. Stephanie Creary, Assistant Professor of Management at the Wharton School and Visiting Faculty Fellow at Harvard’s Institute for Business in Global Society, on the latest 2022 Edelman Trust Barometer Special Report: Trust in the Workplace. Justin and Stephanie discuss corporate action … Continue reading "Professor Stephanie Creary on the Differences Between Today’s Business Students and CEOs"

Justin Blake, Executive Director of the Edelman Trust Institute, is joined by Franz Paasche, Senior Vice President and Chief Corporate Affairs Officer at PayPal. Justin talks to Franz about PayPal’s approach to stakeholder engagement, its history of taking a stand on societal issues, and how the company acts upon values. “When we prioritize stakeholders, we … Continue reading "PayPal’s Franz Paasche on Creating Value for Stakeholders"

Smita Reddy, Edelman’s US Brand Chair, sits down with Anisha Raghavan, CMO of No7 Beauty Company at Walgreens Boots Alliance, for a wide-ranging interview to talk about the changing role of the CMO, No7’s legacy of supporting female empowerment, the broad influence of Gen Z, and representation in corporate leadership. “It used to be that … Continue reading "Walgreens Boots Alliance’s Anisha Raghavan on Bringing Heritage Brands into the Future"

Andrea Hagelgans, Managing Director of U.S. Social Issues Engagement, is joined by Erika Soto Lamb, Vice President of Social Impact Strategy at MTV Entertainment Group and former founding CCO of Everytown for Gun Safety. Andrea talks to Erika about how she became involved in corporate social impact, why businesses should get involved in social issues, … Continue reading "Erika Soto Lamb on the Corporate Responsibility to Drive Social Change"

Jackie Cooper, Edelman’s Chief Brand Officer, is joined by Phil Thomas, Chairman of Cannes Lions, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Phil talk about highlights from this year’s festival, some of the best campaigns of the year, and the findings from the 2022 Edelman Trust Barometer Special Report: … Continue reading "Cannes Special Part 3: Phil Thomas on Applied Creativity at Cannes"

Jackie Cooper, Edelman’s Chief Brand Officer, sits down with Aline Santos, Chief Brand Officer and Chief DE&I Officer at Unilever, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Aline talk about the power of representation in marketing, how brands can successfully execute purpose, and the findings from the 2022 Edelman Trust … Continue reading "Cannes Special Part 2: Aline Santos on Building Brands with Purpose"

Jackie Cooper, Chief Brand Officer, sits down with Edelman’s CEO, Richard Edelman, at the 2022 Cannes Lions International Festival of Creativity in France. Jackie and Richard talk about Edelman’s history at Cannes Lions and delve into the findings from the 2022 Edelman Trust Barometer Special Report: The New Cascade of Influence. “The confluence between corporate … Continue reading "Cannes Special Part 1: Richard Edelman on The New Cascade of Influence"

Jackeline Stewart-Hawkins, EVP and Head of Multicultural Communications at Edelman, sits down with Janet Murguía, President and CEO of UnidosUS, to explore the findings from the latest 2022 Edelman Trust Barometer Special Report: Business and Racial Justice in America. Janet and Jackeline talk about why Americans’ fears over racism surged, the importance of discussing systematic … Continue reading "Janet Murguía on Fostering an Inclusive Workforce"